Transformation Planning & Strategy
New West End Company needed to transition their long-running physical loyalty card to a digital solution to better track data, provide insights to partners, and enhance the customer experience.
Need to digitise offline loyalty card solution
Lack of ROI & engagement data
Labour-intensive and resource-heavy
Leveraging Open source technology, Konekt collaborated with NWEC to design a cutting-edge solution using geo-fencing and auto-detection technologies, enabling seamless tracking of customer interactions and delivering a more personalised and engaging user experience.
Scalable App solution
High Reporting capability
Enhanced User engagement
We led workshops with the NWEC team to understand their workflows, customer needs, and the limitations of their physical loyalty card. We identified pain points, explored digital transformation opportunities, and collaborated to create a strategic vision aligned with their business goals.
Client Workshops
Workflow & Customer Analysis
Technology Research
Strategic Planning
We designed a high-level blueprint for the digital loyalty solution, integrating geo-fencing and auto-detection to enhance tracking and user experience. We also developed a scalable data strategy for robust tracking, reporting, and future growth.
Technology Blueprint
Data Strategy
Scalability & Future-Proofing
We provided a strategic roadmap for transitioning to a digital solution, recommended strategies to boost user engagement, and offered ongoing support to ensure long-term success.
