Expanding Reach and Engagement: Transforming Chalke Festival's Digital Presence

Transformation Planning & Strategy

Challenges

Chalke Festival, the UK’s largest history festival, needed to extend its reach beyond its annual on-site event in Wiltshire and more effectively fulfil its charitable aim of engaging kids in learning history. The challenge was to connect with a broader audience and sustain engagement with students year-round.

Need to extend reach beyond the local festival.
Desire to engage students in history year-round.
Challenge of creating a sustainable, impactful digital presence.

The Outcome

Konekt partnered with Chalke Festival to design and build a two-sided content platform. This platform included a paid membership portal offering exclusive digital content, and a free Schools hub providing key stage curated content for teachers and students, funded by membership subscriptions. This solution broadened the festival’s reach and ensured ongoing engagement with students.

Expanded audience reach beyond the local festival.
Continuous engagement with students through a free Schools hub.

Sustainable model funded by membership subscriptions.

Enhanced visibility and impact of Chalke Festival’s charitable mission.

Boosting Conversions and Optimising Experiences

By analysing key user flows, we optimised the website experience and streamlined the most important journeys.

Bringing History into the 21st Century

We designed and launched a new content platform, expanding the festival’s reach to new audiences year-round.

A Fresh Face for Chalke History Festival

In collaboration with a brand agency partner, we revamped the event website’s design and restructured how the organisation communicated its mission and identity.

The Solution

Discovery

We began with workshops involving key stakeholders to understand Chalke Festival’s goals, audience needs, and the challenges in extending their reach. This deep dive allowed us to define a strategic vision for the content platform and outline the necessary features for both the membership portal and Schools hub.

Stakeholder Workshops
Audience Needs Analysis

Strategic Vision Development

Feature Outline & Planning

Solution Design & Planning

We designed a two-sided content platform with a user-friendly membership portal offering exclusive digital content, and a Schools hub providing free, curated educational resources. The platform was tailored to meet the needs of both members and educational users, ensuring seamless integration and long-term sustainability.

Content Platform Design
Membership Portal Development
Schools Hub Creation
Sustainability Planning

Strategic recommendations

We provided Chalke Festival with a strategic roadmap for the ongoing development and enhancement of the platform. This included user engagement strategies, feature enhancement recommendations, and ongoing support to ensure the platform continues to meet its goals.

Ongoing Development Roadmap

User Engagement Strategies

Feature Enhancement Recommendations

Continuous Support & Consultancy