CRM Strategies

CRM Strategy

I want to implement or upgrade a CRM system in my organisation and need a comprehensive strategy for choosing the right platform, mapping requirements, integrating third-party systems, setting automation rules, and building a roadmap for successful implementation.

Overview

From simple sales and marketing CRM’s to optimise deal flow, to complex 360 solutions integrated throughout your organisation infrastructure. Our CRM Strategy packages are designed to guide your organisation through choosing the right CRM solution, integrating it with existing systems, and automating key workflows. We ensure that your CRM strategy aligns with your business goals and enhances operational efficiency.

Following a structured process involving discovery workshops, requirement mapping, vendor evaluations, integration planning, automation setup, and a comprehensive roadmap for CRM implementation. We uncover and create a tailored strategy to meet your business's size, complexity, and specific needs. The report will include an analysis of your current system, key features required, vendor comparisons, automation opportunities, and an implementation roadmap.

You will receive a detailed report strategic and implementation plan for CRM project. Equipping your organisation to select and successfully implement your new CRM. Minimising disruption and moving quickly to streamlined workflows, increasing user data and insights, and prenasalised automations and communications.

I want to

  • Connect Customer Data.
  • Deliver Consistent Messaging.
  • Boost Cross-Selling Opportunities.
  • Utilise Customer Segmentation.
  • Personalise User Experiences.
  • Increase Customer Retention.

Our Process

Our CRM Strategy service optimises customer relationship management, enhancing engagement and driving loyalty through personalised and efficient solutions.

Discovery Phase

Strategy

1

Discovery Workshop, Stakeholder Interviews & CRM Requirement Mapping

2

Vendor Comparison, Reccomendation & Integration Planning

3

Automation, Rules & Logic Set-up

4

CRM Implementation Roadmap

5

Training, Adoption & Change Management Strategy

Our Packages

Small

Ideal for: Businesses needing a basic Sales CRM implementation or optimisation with simple integration across a few platforms.
  • Basic CRM assessment and recommendations
  • Initial data integration plan
  • Basic customer segmentation strategies
  • Recommendations for further CRM improvements
Duration

3 Weeks

Price From

£12,150 + VAT

Medium

Ideal for: Businesses needing a CRM to replace manual systems like spreadsheets, email tools, and basic contact management for sales and marketing.
  • CRM assessment and recommendations
  • CRM Integration plan
  • Customer Segmentation plan
  • Automated Communication and engagement strategies
  • Ongoing optimisation and support plan
Duration

5 weeks

Price From

£20,000 + VAT

Large

Ideal for: Complex CRM projects needing extensive integration, advanced analytics, and long-term strategy.
  • Multi-platform CRM integration strategy
  • Advanced customer segmentation and personalisation tools
  • Strategic CRM optimisation roadmap
  • Long-term CRM management and improvement recommendations
Duration

6 weeks

Price From

£30,000 + VAT

case studies

New West End Company

CFA UK

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